Aloxxi has decided to invest in the research of increasingly innovative and high quality ingredients, and in recent years the Aloxxi line has expanded with advanced innovations that include complexes of vitamins and proteins for the hair.  Aloxxi products are paraben free, sulfate free, gluten free, sodium chloride free, they are not tested on animals, produced through a low energy content.


In 1994, John Masters, one of New York City's leading designers, had a simple but radical idea.  He believed that nature was the best source of beauty.  His passion for a healthy life became a professional vocation and moving away from the elegant world of New York salons he pursued a better and gentler way of taking care of hair.  He started working with the best organic ingredients available on the market and opened the first revolutionary salon in Soho.  He used no harmful dyes or chemical treatments or even lacquer.


Present in all formulas, Agave extracts provide the transformation and definitive restoration of the hair.  Derived from the Mexican Weber blue agave plant, amino sugars block the moisture inside the hair, restoring and maintaining balance.  Amine sugars form complex bonds with internal proteins to add strength, resilience and elasticity to the hair.  Other natural ingredients such as coconut, vanilla, sunflower and green tea extracts complement our products to nourish and transform the outer skin layer of the hair, making it softer, smoother and shinier.

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